Check Out My Public Relations PackagesYou can purchase my public relations services in a number of different ways. Select one of my special packages -- the Public Relations Starter Kit, the Get the Word Out Campaign or The Total Package -- choose the specific service/s you want from my Public Relations A La Carte menu, or ask me to propose a public relations program for you after we discuss your marketing goals and challenges.
Public Relations Starter Kit My Public Relations Starter Kit is an inexpensive ($1,000, plus expenses), low-risk way to get a sense of what public relations can do and whether Mary Reed Public Relations is the right public relations agency for you. If you purchase the Public Relations Starter Kit, I will: • Draft one press release for you • Send the release to up to 10 of my media contacts (local and/or national depending on the subject of your release) • Follow up with each media contact up to 3 times to try to arrange as much media attention for the subject of your release as possible. Plus, I will include in your Public Relations Starter Kit a free social media audit and a written set of recommendations for how you can improve your social media efforts. The Public Relations Starter Kit is available as a one-time purchase. If you would like to work with me again, you can purchase one of the other public relations packages I offer, choose from my Public Relations Ala Carte list of services, or ask me to propose a public relations program for you. Get-the-Word-Out Public Relations Campaign I determine the price of the Get-the-Word-Out Campaign on a case-by-case basis, but the cost will range from $1,500 to $3,000, plus expenses. Half of the fee will be due up front. Balance will be due upon completion of the campaign. Do you have an event, a new product, service, book or milestone that you want to publicize on a one-time basis? If so, then this is the public relations package for you. Here’s what I will do if you purchase a Get-the-Word-Out Campaign: • Draft a press release announcing your news. • Create a customized list of media who will receive the release. This list will include at least 20 different media if the news in your release has local as well as national publicity potential, and at least 10 different media if your news is strictly local. Media may include radio, print, TV and web-based media, depending on the nature of your news. • Follow up with the media 3 times to secure as much attention from them as possible for you. • Provide you with a written report at the end of your campaign. The report will summarize the campaign results, make suggestions for things to do differently in any future campaigns, and offer suggestions for future public relations initiatives you may want to consider And, as part of your Get-the-Word-Out Public Relations Campaign, you’ll get a free social media audit together with a set of specific written recommendations for making your social media work harder for you. Implementation of those recommendations, if you want to pursue them, will be an additional charge. The Total Package The price of The Total Package is determined on a case-by-case basis, but it will range from $2500/month to $10,000/month plus expenses, depending on your public relations goals, opportunities and budget. This package is for those of you who are committed to making public relations an integral and on-going part of your marketing effort and would like to work with me on a monthly retainer basis. After we’ve discussed your public relations goals and I’ve assessed your public relations possibilities, I will: • Prepare a free detailed public relations proposal that outlines exactly what I will do to help you achieve your goals. For a list of possible services, read Public Relations A La Carte below. • Put the details of my proposal into action, once we’ve agreed on the terms of our relationship, including its duration and my monthly fee. The Total Package also includes a free social media audit together with a set of specific written recommendations for making your social media work harder for you. Implementation of those recommendations, if you want to pursue them, will be an additional charge. Public Relations A La Carte Prefer to pick the specific public relations services you’d like me to provide? Choose from this menu. Or, ask me to suggest some services after you tell about your needs and goals: • Draft your press release • Edit the press release you’ve written • Post your release on a public relations wire service • Create your press kit • Write a detailed public relations plan for you • Create a media list for you (price determined by list parameters) • Generate media interviews • Critique your web site and suggest improvements • Write your web site copy • Conduct an audit of your social media and identify and implement suggestions for making those media work harder for you • Write your e-newsletter • Write your blog • Write online articles for you and submit them to selected web sites • Ghostwrite your book
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