I help attorneys and law firms set themselves apart from their competition and develop higher profiles.

Here is an example of what I did for one attorney and his law firm:

I helped Texas bankruptcy attorney John Ventura build his legal practice, become a nationally-known authority on consumer bankruptcy and consumer law, and develop a successful career as an author of books on personal finance and everyday consumer legal matters. His books include "Managing Debt for Dummies", "Divorce for Dummies", "Law for Dummies, "The Bankruptcy Handbook" and "Good Advice for a Bad Economy". I achieved these results by implementing a two-pronged marketing approach for John. One prong focused on marketing in South Texas, where John's law firm was located. The other focused on making the national media aware of John and his areas of expertise.

On the local level, I wrote a small business legal column in John’s name that ran in a local business journal in South Texas for six years; periodically, the column was also picked up by a state-wide business journal. The column kept John’s name and the name of his law firm in front of business owners in his area. I also wrote press releases for John’s law firm and secured local print, TV and radio interviews for John.

Nationally, I helped John secure a series of book deals with well-known publishers, ghostwrote the books for him, and then planned and managed national publicity campaigns to help promote each book. In addition, I pitched John to national media as an expert on consumer money troubles. As a result of my efforts John was a guest on National Public Radio’s Morning Edition and American Public Radio’s MarketPlace Morning among other national radio shows, did interviews on CNN, CNBC and Fox, and was quoted in Newsweek, Money Magazine, Kiplinger’s Personal Finance Magazine, The Wall Street Journal, and USA Today, among many other national publications. He was also interviewed by newspapers in major markets and booked as a guest on nationally-syndicated radio shows across the country. Eventually, because of his books and all of the media attention I secured for John, he became someone that the media sought out when they wanted to speak with an expert about topics like consumer money troubles, bankruptcy, debt collection and credit rebuilding.

My marketing services can help you become more successful and achieve your marketing goals too. I can:

• Help you become the person the media turn to when they want to interview someone about a subject related to your area of expertise. Becoming a recognized expert is a great way to enhance the reputation of your law firm and to increase your own visibility and influence.

• Write press releases to promote news, milestones, and accomplishments related to your law firm, select the media to receive the releases, and follow up with the media to schedule print, TV, radio and Internet attention for your news. Let me tap my extensive network of local, state and national media contacts on your behalf!

• Keep your web site fresh by writing articles, fact sheets, news updates, alerts and more for it on an ongoing basis. Your web site will be a more effective marketing tool if you give your target audience a reason to return to it time and time again.

• Develop your web site, if you don't have one, and suggest improvements to the site you may already have.

• Plan and write an e-newsletter for your firm and have a template for the newsletter designed by one of the graphic designers I work with. Delivering timely, useful information directly into the e-mail boxes of your current and potential clients via an e-newsletter is a great way to provide them with regular reminders of your firm and its services.

• Set up your blog and draft your blog posts. A growing number of attorneys are using blogs to communicate with their target audience. A blog is a quick, easy, and informal way to share your opinions on legal issues affecting your current and potential clients, to provide them with general advice, and to keep them informed about new laws and regulations they should know about.

• Prepare your printed marketing materials, including brochures, fact sheets, and case studies.

• Write a book, magazine or newspaper article in your name. There is no better way to enhance your reputation and the visibility of your law firm than for your thoughts and advice to appear on the printed page. To date I have ghostwritten 20 books on consumer law and personal finance topics, some of which have ended up on best-seller lists. I’ve also ghosted articles about consumer and small business legal topics that have run in national magazines.

• Plan special events for your firm and generate media attention for them. Possible events include speakers series, seminars, panel discussions, and receptions, and benefits for the nonprofits you support.

• Pitch you to community organizations, associations, and conferences as a speaker or panelist.

• Assess the effectiveness of your current marketing efforts and provide you with a written report on my findings and recommendations.

• Help you define your marketing goals and prepare a detailed written plan of action to achieve those goals.