How My Financial Services Marketing Assistance Helped One Financial Services Company
Here is how my financial services marketing assistance helped one company distinguish itself from its competitors and increase its revenue in less than a year:
Consumer Recovery Network (CRN) helps consumer and small business owners with too much debt negotiate settlements with their unsecured creditors. This extremely consumer-centric business is a stand out in an industry that has been associated with unethical behavior. Yet, when I began working with CRN, it had a very low profile and was virtually unknown to the media.
The marketing financial services program I planned and implemented for CRN, which included press releases, e-mail pitches to a targeted group of media, and interviews for Michael Bovee, CRN’s president, with key national and local media, built the company’s visibility and reputation. It also provided Bovee with an opportunity to differentiate his company from other debt settlement firms and to educate consumers as well as the media about when settlement is an appropriate debt management option.
Over time, Bovee become a nationally recognized expert on the subject of ethical debt settlement and has been interviewed about that topic by many members of the media. A sampling of the national media that have interviewed Bovee includes: The Wall Street Journal, USA Today, Kiplinger’s Personal Finance Magazine, nationally-syndicated personal finance columnists like Liz Pulliam Weston and Kathy Kristoff, Home and Family Finance Radio (a Credit Union National Association radio show), FoxBusiness.com, CBSMarketWatch.com, and AllBusiness.com. He has also been interviewed by numerous local media, including the Detroit Free Press, the Washington Times, the Chicago Tribune, and many local radio stations around the country.
Whenever Bovee and his company receive attention from the media, CRN sees increased traffic on its web site from individuals and small business owners interested in its services.
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