Marketing & Book Publishing Blog

May 16, Patience Please! It Takes Time to Build a National Reputation as An Expert

Wed, 16 May 2012 16:02:53 GMT

If you want to build a national reputation as an expert in your field and become a resource for top tier national media, don’t make the mistake that many people with your same goal do. That mistake is to hire a pr firm to help you and when you don’t see instant results, to start all over with a new one.

May 8, Respond When a Reporter or Producer Gets in Touch

Tue, 08 May 2012 13:24:53 GMT

If you want attention from the media, then respond right away when a reporter or producer gets in touch.

Jan 9, Market Smarter, Not Less, In a Down Economy

Mon, 09 Jan 2012 21:37:31 GMT

Don't cut back on your marketing in this economy. Market smarter, not less. Here are 6 ways to do that.

Dec 29, Marketing Resolutions for the New Year

Thu, 29 Dec 2011 15:04:28 GMT

When you’re making resolutions to improve your personal life in 2012, why not resolve to improve your business marketing too? Here are some resolutions you may want to make.

Dec 2, Ten Website Mistakes to Avoid

Fri, 02 Dec 2011 18:34:41 GMT

Here are my ten web site mistakes to avoid.

Nov 21, Large Company Goes the Extra Mile

Mon, 21 Nov 2011 20:41:01 GMT

This weekend, I was pleasantly surprised when a large telecommunications firm went the extra mile for me.

Nov 18, Writing and Publishing a Nonfiction Book With Your Name on It

Fri, 18 Nov 2011 16:45:16 GMT

Having a book with your name on it can be a powerful marketing tool for your business.

Nov 3, Go the Extra Mile with Your Marketing

Thu, 03 Nov 2011 15:59:17 GMT

In addition to providing your clients with high quality services, let them know that they really matter, that you truly value the fact that they spend their money with you and not with your competition, by adding a few well-conceived extras to your marketing mix.

Jul 19, Make it Easy for Journalists to Interview You

Tue, 19 Jul 2011 18:12:00 GMT

Being readily available to the media is key to getting quoted in an article or column, especially given that most journalists have short deadlines. They are not going to chase you down!

Jul 14, Benefits of Having a Strong Brand

Thu, 14 Jul 2011 15:08:30 GMT

The benefits of having a strong brand are undeniable. Here are some of the most important benefits..

Jun 27, Affordable Marketing Help

Mon, 27 Jun 2011 19:08:01 GMT

With the assistance of a marketing coach you can have a champagne-quality marketing program on a beer budget.

Jun 27, Social Media Marketing. Don't Overemphasize It!

Mon, 27 Jun 2011 16:34:51 GMT

Social media marketing is important, but don't overlook traditional marketing activities!

Jun 27, Publicity Basics for Your Financial Planning Firm

Mon, 27 Jun 2011 16:31:35 GMT

Here's some basics to keep in mind when you're trying to generate publicity for your financial planning firm.

Jun 27, PR Nightmares

Mon, 27 Jun 2011 16:28:47 GMT

Have you ever had a media interview go terribly wrong? Share your story here.

Jun 27, Financial Advisor Marketing Tips -- My Top 12

Mon, 27 Jun 2011 16:17:41 GMT

Here are my top financial advisor marketing tips.

Jun 21, Choosing a Book Publicity Firm

Tue, 21 Jun 2011 18:59:53 GMT

Choosing a book publicity firm is an important decision. Here is some advice on how to do it.

Jun 21, Drum roll please! I've chosen a contest winner.

Tue, 21 Jun 2011 18:47:44 GMT

Recently, I sponsored a PR Nightmare contest and invited people to share their worst PR Nightmare stories with me for the chance to win a free hour of PR services from me, a $150 value. I received a number of great entries but Duncan Long's story won hands down. Not only was it truly nightmarish, but also it made me laugh out loud.

Jun 14, Your Book Marketing Plan

Tue, 14 Jun 2011 20:58:55 GMT

Your book marketing plan is essential to solid sales. It's your marketing road map. Here is what you need to do to write your book marketing plan.

Jun 7, How My Neighborhood Relationships Went Downhill

Tue, 07 Jun 2011 19:15:39 GMT

I started in the publishing business as a writer illustrator back in the 1980s. The survival movement was big then, I had always been interested in firearms,

Jun 6, Contest Reminder! Winner gets 1 hour of free pr services

Mon, 06 Jun 2011 15:00:47 GMT

Have you ever had a media interview go bad? A reporter asked you completely off the wall questions, for example. Or something else? Share your PR Nightmare story with me up through June 10th, 2011! All of your stories will be posted on my web site and on June 17th, I will pick the one that I think is most nightmarish. If you're the winner, you'll win a free hour of public relations services from me -- a $150 value.

May 26, The Radio Host Who Compared Me To Lee Harvey Oswald

Thu, 26 May 2011 10:07:48 GMT

It was during my campaign for Nevada State Assembly last year (2010.) I went onto a radio show to be interviewed about my campaign, knowing that the host

May 6, Social Media Marketing. Don't Overemphasize It!

Fri, 06 May 2011 14:30:30 GMT

With all of the attention being paid to social media marketing these days, it’s easy to forget that more traditional marketing tools can be very effective as well.

Mar 23, Boost the Impact of Traditional Marketing Using Social Media

Wed, 23 Mar 2011 18:57:43 GMT

You can boost the impact of your traditional marketing efforts by injecting some social media marketing into the mix. And, you don’t have to be a social media marketing maven to achieve great results.

Mar 15, Questions for Book Publicists

Tue, 15 Mar 2011 21:28:53 GMT

When you’re in the market for a book publicist, it’s critical that you have all of the information you need to make an informed hiring decision. So, talk with several publicists and ask them plenty of questions.

Mar 8, Choosing a Public Relations Firm

Tue, 08 Mar 2011 20:37:35 GMT

Choosing a public relations firm is an important decision. The firm you hire can make the difference between your business achieving and not achieving its public relations goals and your feeling like you've received a good return on your investment or as though you've thrown your money down a hole.

Mar 2, Publicity Ideas for Small Business Success

Wed, 02 Mar 2011 12:14:45 GMT

Last week I attended a webinar on pr and marketing for small businesses. The presenter was Peter Shankman, founder of HARO and owner of a pr and marketing strategy firm. Some of what he had to say I had heard plenty of times before, but he also served up some fresh ideas. Here's a recap of his comments.

Feb 16, TV Interview Tips

Wed, 16 Feb 2011 21:21:15 GMT

Doing a TV interview can be a fantastic opportunity to promote your business, your book, or yourself, or it can be nerve wracking and disastrous. Here are tips to help you ensure that your time in front of the camera goes well.

Feb 10, Public Relations Rules of Thumb

Thu, 10 Feb 2011 16:20:31 GMT

If you are handing your own public relations, following these rules of thumb will help increase your chances of success.

Feb 3, Book Signing Success

Thu, 03 Feb 2011 18:16:23 GMT

Here's my advice for having a successful book signing.

Jan 25, Writing a press release

Tue, 25 Jan 2011 16:09:33 GMT

Here are my 12 tips for writing a press release that will get noticed by the media. The tips will help your release stand out from the crowd, which is important because journalists are bombarded every day with hundreds of releases, and you want yours to be one of the releases they read.

Jan 21, Making HARO Work for You

Fri, 21 Jan 2011 16:15:20 GMT

According to HARO, more than 100,000 sources or experts respond to queries posted on the site. So competition for a journalist's attention can be fierce. However, if you follow the advice below, you’ll increase the likelihood that your response to a journalist's query will land you an interview.

Jan 18, Advantages of Ebook Publishing

Tue, 18 Jan 2011 15:27:47 GMT

If you have written a great book, there are many compelling reasons for publishing it as an ebook.

Jan 12, In Today's Economy, New Respect for PR

Wed, 12 Jan 2011 11:56:47 GMT

Great blog on the value of PR, especially in a difficult economy where businesses need to make every marketing dollar count. If public relations is not a part of your marketing mix or if you are considering reallocating your marketing expenditures to get more bang for your buck, this blog post is worth a read.

Jan 11, Don’t Let Social Media Marketing Overshadow Traditional Marketing

Tue, 11 Jan 2011 15:20:21 GMT

With all of the focus on social media marketing these days, it’s easy to overlook tried and true traditional methods of marketing yourself, your business or your book. Although you should certainly be doing social media marketing – no doubt about it – for many of you it shouldn’t be the only thing you do to get the word out. In fact, when you effectively integrate traditional marketing with social media marketing, the two will complement and reinforce one another and the impact of your efforts will be greater than if you pursued just one or the other marketing approach.