This blog provides marketing tips and strategies to help you build a buzz about your business, your book, or you. It also offers information and insights about book publishing, including traditional publishing, print on demand publishing and e book publishing.
It's for anyone looking for practical, hype-free, cost-conscious guidance and advice, but especially for law firms, financial advisors, other personal finance experts, and authors.
I hope you enjoy my blog and find it of value!
I’ve seen numerous clients use their books to move onto the national stage as frequently interviewed experts. Others have used their books to generate additional business and to take their firms in new directions.
When Someone in the Media Wants to Interview You, Respond Quickly
Are we business owners shooting ourselves in the foot by offering so much free stuff? And if we are, how do we “turn back the clock?”
Does Offering So Much Free Stuff Devalue Our Knowledge and Expertise?
As Paula Deen’s problems continue to mount, her situation provides powerful lessons in crisis management that any business should take to heart regardless of its size.
Book Signings. How to Make Yours a Success
Want Publicity for Your Business? Follow These Tips.
Want Media Attention for Your Law Firm? Follow These Tips.
You've written a book. Now what? What can you do to help ensure that the book becomes an asset for your firm? It's all about marketing your book.
Providing great, not just good, customer service is an essential part of marketing
What do you think of her advice? Do you have anything to add about what some one should do and not do when they are trying to get the attention of a journalist?
PR Tips From An Accomplished National Journalist
Here is some advice for how to make HARO work for you.
Confused by how to respond to HARO queries? My tips should help you out.
Don't have time to write your own book? Hire a ghostwriter.
Why Write a Book: Nine Great Reasons Why You Should Become an Author
Here are my public relations basics expressed as a list of dos and don’ts. What are yours?
Being interviewed by the media is a great marketing tool. To be effective however, you need to know what to do before, during and after.
Thanks. A simple word but a powerful marketing tool.
Tips to Help You Chill
Do you treat great customer service as an afterthought?
It's that time of year again. Time to make your marketing resolutions for the New Year.
It requires careful planning and execution.
Make it easy for journalists to interview you by being easy to find.
Here are my top financial advisor marketing tips.
Have you ever had a media interview go terribly wrong? Share your story here.
Social media marketing is important, but don't overlook traditional marketing activities!
Here's my advice for writing and publishing a nonfiction book with your name on it.
Get affordable marketing help by working with a marketing coach..
Here's my advice for what it takes to have a successful booksigning.
Here are my ten web site mistakes to avoid.
Your marketing works best when you put all of your employees on your marketing team.
Some PR campaigns succeed and others don't. What are the secrets to success?
Do any of these describe you?
My five tips will help your business truly reap the benefits of your time in the spotlight.
Talking to groups of people about your book can be a great way to build awareness of what you have written and sell books.
There are many ways to incorporate story telling into your marketing.
Some media efforts work and others don't. What's the difference? In large part, it's a matter of approach.
Do you have a book idea, but you don't have time to write, don't like to write, or are not good at it? Hire a ghostwriter.
If you feel like there are simply not enough hours in the day to take care of your clients’ needs and market your business too, and especially if you cannot afford to hire a marketing pro, I’ve got a solution!
A lot of businesses think, “If I build it, they will come.” In other words, they assume that all they need to do is put up a site and presto chango, potential clients will find them. Ah, if it were only that easy!
If you want to build a national reputation as an expert in your field and become a resource for top tier national media, don’t make the mistake that many people with your same goal do. That mistake is to hire a pr firm to help you and when you don’t see instant results, to start all over with a new one.
If you want attention from the media, then respond right away when a reporter or producer gets in touch.
Don't cut back on your marketing in this economy. Market smarter, not less. Here are 6 ways to do that.
When you’re making resolutions to improve your personal life in 2012, why not resolve to improve your business marketing too? Here are some resolutions you may want to make.
This weekend, I was pleasantly surprised when a large telecommunications firm went the extra mile for me.
Having a book with your name on it can be a powerful marketing tool for your business.
In addition to providing your clients with high quality services, let them know that they really matter, that you truly value the fact that they spend their money with you and not with your competition, by adding a few well-conceived extras to your marketing mix.
Being readily available to the media is key to getting quoted in an article or column, especially given that most journalists have short deadlines. They are not going to chase you down!