Marketing & Book Publishing Blog

This blog provides marketing tips and strategies to help you build a buzz about your business, your book, or you. It also offers information and insights about book publishing, including traditional publishing, print on demand publishing and e book publishing.

It's for anyone looking for practical, hype-free, cost-conscious guidance and advice, but especially for law firms, financial advisors, other personal finance experts, and authors.

I hope you enjoy my blog and find it of value!

Aug 26, 2013

Being the Author of a Nonfiction Book Can Be Great for Business

I’ve seen numerous clients use their books to move onto the national stage as frequently interviewed experts. Others have used their books to generate additional business and to take their firms in new directions.

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Aug 05, 2013

When Someone in the Media Wants to Interview You, Respond Quickly

When Someone in the Media Wants to Interview You, Respond Quickly

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Jul 17, 2013

Does Giving Away So Much Free Stuff Devalue Our Knowledge and Expertise?

Are we business owners shooting ourselves in the foot by offering so much free stuff? And if we are, how do we “turn back the clock?”

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Jul 17, 2013

Free Stuff

Does Offering So Much Free Stuff Devalue Our Knowledge and Expertise?

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Jul 01, 2013

Crisis Management

As Paula Deen’s problems continue to mount, her situation provides powerful lessons in crisis management that any business should take to heart regardless of its size.

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Jun 19, 2013

Book signings

Book Signings. How to Make Yours a Success

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Jun 10, 2013

Want Publicity for Your Business?

Want Publicity for Your Business?
 Follow These Tips.

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Jun 10, 2013

Media Attention for Your Law Firm

Want Media Attention for Your Law Firm? Follow These Tips.

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Jun 07, 2013

Marketing Your Book

You've written a book. Now what? What can you do to help ensure that the book becomes an asset for your firm? It's all about marketing your book.

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Jun 03, 2013

Customer service

Providing great, not just good, customer service is an essential part of marketing

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May 22, 2013

PR Tips From a National Journalist

What do you think of her advice? Do you have anything to add about what some one should do and not do when they are trying to get the attention of a journalist?

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May 22, 2013

PR Tips

PR Tips From An Accomplished National Journalist

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May 14, 2013

HARO. How to Make it Work For You

Here is some advice for how to make HARO work for you.

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May 13, 2013

HARO: Make it Work for You

Confused by how to respond to HARO queries? My tips should help you out.

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May 06, 2013

Hire a Ghostwriter

Don't have time to write your own book? Hire a ghostwriter.

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Apr 25, 2013

Why Write a Book

Why Write a Book: Nine Great Reasons Why You Should Become an Author

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Apr 19, 2013

Public Relations Basics

Here are my public relations basics expressed as a list of dos and don’ts. What are yours?

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Apr 12, 2013

Being Interviewed By the Media

Being interviewed by the media is a great marketing tool. To be effective however, you need to know what to do before, during and after.

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Apr 05, 2013

Thanks. It's a Powerful Marketing Tool

Thanks. A simple word but a powerful marketing tool.

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Dec 20, 2012

Marketing Can Be Stressful

Tips to Help You Chill

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Dec 12, 2012

Great Customer Service Should Be Part of Your Marketing Program

Do you treat great customer service as an afterthought?

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Dec 07, 2012

Your Marketing Resolutions for the New Year

It's that time of year again. Time to make your marketing resolutions for the New Year.

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Nov 12, 2012

Attention from the media is about a lot more than writing a press release or an email pitch and then blasting it out.

It requires careful planning and execution.

Continue reading "Attention from the media is about a lot more than writing a press release or an email pitch and then blasting it out."

Nov 05, 2012

Make it Easy for Journalists to Interview You

Make it easy for journalists to interview you by being easy to find.

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Nov 05, 2012

Financial Advisor Marketing Tips -- My Top 12

Here are my top financial advisor marketing tips.

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Nov 05, 2012

PR Nightmares

Have you ever had a media interview go terribly wrong? Share your story here.

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Nov 05, 2012

Social Media Marketing. Don't Overemphasize It!

Social media marketing is important, but don't overlook traditional marketing activities!

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Nov 05, 2012

Writing and Publishing a Nonfiction Book With Your Name on It

Here's my advice for writing and publishing a nonfiction book with your name on it.

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Nov 05, 2012

Affordable marketing help

Get affordable marketing help by working with a marketing coach..

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Nov 05, 2012

Book Signing Success

Here's my advice for what it takes to have a successful booksigning.

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Nov 05, 2012

Ten Website Mistakes to Avoid

Here are my ten web site mistakes to avoid.

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Nov 02, 2012

Your Employees -- All of Them -- Belong on Your Marketing Team

Your marketing works best when you put all of your employees on your marketing team.

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Oct 22, 2012

My Prescription for a Successful PR Campaign

Some PR campaigns succeed and others don't. What are the secrets to success?

Continue reading "My Prescription for a Successful PR Campaign"

Aug 30, 2012

Six Fatal Marketing Mistakes

Do any of these describe you?

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Aug 17, 2012

5 Tips for Making the Most of Your Media Interviews

My five tips will help your business truly reap the benefits of your time in the spotlight.

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Aug 09, 2012

Speak Your Way to Book Sales

Talking to groups of people about your book can be a great way to build awareness of what you have written and sell books.

Continue reading "Speak Your Way to Book Sales"

Aug 02, 2012

Story Telling Can Be a Powerful Marketing Tool.

There are many ways to incorporate story telling into your marketing.

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Jul 02, 2012

What Makes a Media Effort Work

Some media efforts work and others don't. What's the difference? In large part, it's a matter of approach.

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Jun 11, 2012

Hire a Ghostwriter to Write Your Book

Do you have a book idea, but you don't have time to write, don't like to write, or are not good at it? Hire a ghostwriter.

Continue reading "Hire a Ghostwriter to Write Your Book"

Jun 06, 2012

Make Time to Market by Hiring a Virtual Assistant

If you feel like there are simply not enough hours in the day to take care of your clients’ needs and market your business too, and especially if you cannot afford to hire a marketing pro, I’ve got a solution!

Continue reading "Make Time to Market by Hiring a Virtual Assistant"

May 23, 2012

There are Many Possible Reasons Why a Website Under-Performs.

A lot of businesses think, “If I build it, they will come.” In other words, they assume that all they need to do is put up a site and presto chango, potential clients will find them. Ah, if it were only that easy!

Continue reading "There are Many Possible Reasons Why a Website Under-Performs."

May 16, 2012

Patience Please! It Takes Time to Build a National Reputation as An Expert

If you want to build a national reputation as an expert in your field and become a resource for top tier national media, don’t make the mistake that many people with your same goal do. That mistake is to hire a pr firm to help you and when you don’t see instant results, to start all over with a new one.

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May 08, 2012

Respond When a Reporter or Producer Gets in Touch

If you want attention from the media, then respond right away when a reporter or producer gets in touch.

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Jan 09, 2012

Market Smarter, Not Less, In a Down Economy

Don't cut back on your marketing in this economy. Market smarter, not less. Here are 6 ways to do that.

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Dec 29, 2011

Marketing Resolutions for the New Year

When you’re making resolutions to improve your personal life in 2012, why not resolve to improve your business marketing too? Here are some resolutions you may want to make.

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Nov 21, 2011

Large Company Goes the Extra Mile

This weekend, I was pleasantly surprised when a large telecommunications firm went the extra mile for me.

Continue reading "Large Company Goes the Extra Mile"

Nov 18, 2011

Writing and Publishing a Nonfiction Book With Your Name on It

Having a book with your name on it can be a powerful marketing tool for your business.

Continue reading "Writing and Publishing a Nonfiction Book With Your Name on It"

Nov 03, 2011

Go the Extra Mile with Your Marketing

In addition to providing your clients with high quality services, let them know that they really matter, that you truly value the fact that they spend their money with you and not with your competition, by adding a few well-conceived extras to your marketing mix.

Continue reading "Go the Extra Mile with Your Marketing"

Jul 19, 2011

Make it Easy for Journalists to Interview You

Being readily available to the media is key to getting quoted in an article or column, especially given that most journalists have short deadlines. They are not going to chase you down!

Continue reading "Make it Easy for Journalists to Interview You"