Publicity is Key to Selling Copies of Your BookBut if you're like most authors, your publisher is doing little to help generate media attention for what you've written. Your publisher expects you to do that. But, you're a writer, not a book publicist! I can help. I know how to create a media buzz about a book that translates into sales. Here are just a few of the books that I've publicized recently: • Managing Debt For Dummies • Law for Dummies • Divorce for Dummies • Kiplinger's Estate Planing • The Bankruptcy Handbook • Value Creation: The Power of Brand Equity • Up Against the Retail Giants: Targeting Weaknesses Gaining an Edge • Doing Nothing is Not an Option: Facing the Imminent Labor Crisis • Guerrilla Marketing in 30 Days • Hire Me Inc: Package Yourself to Get Your Dream Job • This is Not Your Parents' Retirement • The New Retirementality • Mind Like Water: Keeping Your Balance in a Chaotic World • Ben Franklin: An America's Original Entrepreneur • Rags to Riches and Rags to Retirement • Love, Marriage and Money My book publicity services include: • Writing press materials about books and authors. • Contacting national TV, radio and print media, local media and Internet-based media to schedule author interviews and book reviews. My authors have received attention from such media as NPR, American Public Radio, CNN, CNBC, The Fox News Channel, The New York Times, Newsweek, The Wall Street Journal, Inc. Magazine, Bankrate.com, and MSNMoney.com and from numerous local radio stations, newspapers, nationally-syndicated columnists, and key trade publications. • Conducting blog tours. • Helping authors use their books as springboards for becoming nationally recognized authorities in their fields -- experts that the media want to interview long after their book publicity campaigns have ended. • Planning book signings, receptions and other events to help promote books. • Booking authors as speakers at local meetings and at state and national conferences. • Preparing authors to do media interviews.
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