Marketing can be stressful, just like other aspects of business ownership. Planning how best to make your audience aware of your products or services, trying to make the dollars and cents of your efforts work, implementing a marketing campaign, evaluating its results and making changes as necessary can consume your time and energy and tax your patience too, especially if you are not getting the results you hoped for.
Although a little stress can be good for you because it can be motivating, make it easier for you to focus and perform under pressure, the dangers of too much stress are well-documented. For example, excessive stress can affect your health by compromising your immune system, putting you at greater risk for headaches and for “whatever is going around.” Even worse, too much stress can cause you to develop high blood pressure, heart disease, obesity and/or diabetes, and can put you at greater risk for becoming addicted to drugs or alcohol. Overwhelming stress can also create problems in your personal life, cloud your judgment at work, and make it difficult to enjoy life. Bottom line, too much stress is not good.
So when you are feeling overwhelmed by the pressures of being a business owner and trying to market your business, consider the suggestions in this excellent article, excellent article, http://www.huffingtonpost.com/heidi-grant-halvorson-phd/stress-management_b_2293615.html. What the author suggests is different from the usual “take a deep breath” or “try yoga” advice I read all too often.
I hope that your 2013 is stress-free and that you achieve all of marketing goals.
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